The timeline
Everything the scroll tells, as plain text. Real years, short lines, no motion. 2021 to 2025 are still being written.
Back to the scrollLeather & Linen2010 to 2012
to School
High school: philology, intensive English
Before code, I studied words: philology with intensive English at Andrei Mureșanu High School in Brașov.
Web
clausewl.com goes up
clausewl.com went up: my iPhone apps, my creative design and my photography, in one place.
Code
Making things for the iPhone, at sixteen
I was sixteen, with an iPhone 3G, when I started making things for it: themes first, then apps.
Web
11.11.11
Restarted my blog on clausewl.com with a post called 11.11.11. Back then the site was ClauSewl Productions.
App
iPhone themes on Cydia
Made iPhone themes in GIMP and sold them through the ModMyi repo in Cydia: BlueGlances HD first, then PurpleN1ght, Burgundy, Turquoise, True World, Broken Glass and Unique Tech. The first one made $10 in a day and a half, then got pirated and the sales stopped.
web.archive.org/web/20120111060040/http://modmyi.com/cydia/com.modmyi.burgundyhd
App
Clever Test!, my first App Store app
My first app went on sale on the App Store: Clever Test!, for 99 cents.
web.archive.org/web/20120703051905/http://itunes.apple.com/us/app/clever-test!/id523624477?
App
TV-Romania!
TV-Romania! put Romanian TV on the iPhone. The listing opened with "#1 in AppStore Romania!". Version 1.1 added the iPhone 5, the iPad, AirPlay and more than fifty channels, and I kept it going until version 3.0 in 2018.
web.archive.org/web/20120809154642/http://itunes.apple.com/ro/app/tv-romania!/id548061925?mt=8
Flat2013 to 2014
App
TV-France!
Started TV-France!, a French sibling of TV-Romania!. It never went out.
Web
A million views
clausewl.com passed a million views in a year, thanks to the people watching TV-Romania!.
web.archive.org/web/20140322155327/http://www.clausewl.com/1-000-000
School
Graduated high school
Graduated from Andrei Mureșanu High School, philology with intensive English.
App
Offline Wallpapers For iPhone
Offline Wallpapers For iPhone: fifteen categories of wallpapers that work without a connection, made for iOS 8 and the iPhone 6.
web.archive.org/web/20141203093253/http://www.clausewl.com/offlinewallpapers
Paper & Ink2015 to 2018
to School
Bachelor's: Economic Cybernetics, Statistics and Informatics
Economic Cybernetics, Statistics and Informatics at Transilvania University of Brașov: systems that steer themselves, and the numbers that describe them.
Code
On GitHub as ClauSEWL
Joined GitHub as ClauSEWL. The first public repo is a fork of a SpriteBuilder game template, from the days of learning game loops one flap at a time.
Photo
A photography page of places
Put my travel photos on clausewl.com: Brașov, Poiana Brașov, Cheile Grădiștei, Fruntești, Orșova, Istanbul, Kahramanmaraș, Vancouver, Milan, London, Zakopane, Nesebar, Playa del Carmen, Belgrade and Budapest.
web.archive.org/web/20160428211338/http://www.clausewl.com/photography
Client work
Logos, business cards, flyers
Design work on the side: logos, business cards and flyers for Brașov clients, including Ballet Studio Brașov and Gliga Violins.
App
Emisiuni TV Romania
Emisiuni TV Romania: Romanian TV shows on the iPhone.
App
Popcorn Time on the App Store
Popcorn Time: Your Favourite Movies & TV Shows, on the App Store, in ten languages. Version 2.0 followed in 2017. Its listing is called Popcorn Star App today.
App
Live Time: Germany TV
Built Live Time, German TV on the iPhone. Apple's review said no.
App
Lock Learn French
Lock Learn French, on the App Store in 2018.
School
Bachelor's done
Finished the bachelor's in Economic Cybernetics, Statistics and Informatics.
to School
Master's: Integrated Business Information Systems (SIIPA)
A master's in Integrated Business Information Systems (SIIPA) at the Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov: how real companies wire their data, money and people together.
Business
Clau SEWL Development
Founded my company, Clau SEWL Development, in Brașov. It later ran Oat Box and Dirty Fries.
Soft & Dark2019 to 2020
App
Healthy Corner: Eat Better
Started Healthy Corner: Eat Better. It never went out.
Business
Oat Box, in Coresi
Opened Oat Box, a kiosk in the Coresi food court in Brașov: hot organic oats cooked in milk or water, with more than thirty toppings to choose from. I made the brand and the recipes myself, boiling tens of litres of milk with oats.
Business
Velioo, my dissertation project
For my master's dissertation, in the spring 2020 lockdown, I built Velioo: a dropshipping store for blue-light glasses under my own label. I made the name, the logo, the store and the ads, and named most frames after American cities.
School
Master's done
Finished the master's.
Business
Dirty Fries
Opened Dirty Fries on Bulevardul Griviței in Brașov: fresh fries loaded with sauces made in house, plus wraps and mini doughnuts, for delivery, pickup or a visit.
App
ICONIX, on the App Store
ICONIX: custom icon packs for the iPhone home screen. Pick an icon, resize it, rotate it, give it your own colour.
Frost2021 to 2023
Context
Bento2024 to 2025
Photo
Prague, Nuremberg, Frankfurt
Two days, three cities: Prague, then Nuremberg, then Frankfurt from the Main Tower.
Sport
My first FIP tournament
Played my first FIP tournament, a FIP Silver in Timișoara. First FIP checked.
Liquid2026
Client work
Romania Padel Tour, padeltour.ro
Built Padel Tour, the platform Romania's national padel circuit runs on, for the Romanian Padel Federation: online entries with ranking-based admission, draws, national rankings, county leagues, Americano nights and a gear marketplace. On 15 October 2026 it listed 164 tournaments on the 2026 calendar, 3,734 players in the national ranking and 40 partner clubs.
Client work
Padel Palace Brașov, padelpalace.ro
Built the site for Padel Palace Brașov: two indoor clubs, prices, the coaching academy, a training timetable and court booking. Its league now runs on Padel Tour.
Client work
F7 Padel Club, f7padel.ro
Built the site and the digital brand for F7 Padel Club in Bucharest: eight courts on Biharia Street, and a site that does not describe the club, it walks you through it. Plus WhatsApp community icons, an Instagram carousel and a promo video.
Client work
Teodor Marin, teomarin.ro
Built a one-page site for tennis coach Teodor Marin in Brașov, with a mini game in it: take a game off Teo and get half off your next lesson.
App
Fifty apps
Made a list: fifty iOS apps, found through search, shipped fast, no paid ads.
App
Gliga: Violin Tuner & Tools
Gliga: Violin Tuner & Tools, a tuner and tools for the violin.
App
Lumora · 1/50
Lumora went live on the App Store: one clear verdict, GO, FAIR or SKIP, for the Milky Way or golden hour at your spot, anywhere on Earth.
App
Reelcast
Reelcast went live on the App Store: know when to fish, anywhere in the world. Feeding windows, live weather and the pressure trend in one daily bite rating.
Sport
Now I play padel
After tennis and hockey, I play padel now. It shows in the work too: padel clubs, a padel tour, a padel tycoon game.
Client work
Nardo Trading, nardo.ro
Redesigned the site for Nardo Trading, a family business importing premium sweets and drinks into Romania since 1993.
App
Trivor · 5/50
Trivor went live on the App Store: the competitive trivia arena. Real-time one-on-one duels, a ranked ladder, 470+ topics and 47,000+ questions. Become the Trivor.
Client work
Best Stores, beststores.ro
Built Best Stores, an online shop for chocolate, wine and gift boxes, with a gift basket builder that arranges your picks in the tray as you choose them.
Photo
Toronto and New York
Toronto, then Manhattan, in August.
App
DiceMate: Dice Chess
DiceMate: chess where every turn starts with three dice. No check, no checkmate: you win by taking the king. Online rated play, a 196-country World Tour, a Daily Roll where everyone gets the same dice.
App
Padel Club Simulator
Padel Club Simulator: build a club, host the tour. A padel club in 3D in 11 real cities, with the Romania Padel Tour and DJ Mahony party nights. Submitted to the App Store in October 2026.
App
HandMate: Card Chess
HandMate: chess, dealt differently. The cards in your hand decide which pieces you may move, and you win by capturing the king.
App
Haystack Factory: Needle Hunt
Haystack Factory: Needle Hunt, a needle-in-a-haystack game with real tools, machines and upgrades.
Client work
mahony.ro
Built the site for my friend MAHONY, DJ and founder of Take Notes: the scroll is a mix, and at the end the decks are yours.
Web
clausewl.com, finally
Fifteen years after it went up, the picture on clausewl.com started moving.